Local Marketing Beat Podcast

How to Create a Thriving Online & Offline Community (Audio Only)

 
 

Local In-Store Meets Global Online: How Crocs Connects a Digital and Local Presence

In this episode of Local Marketing Beat, Amir Alsayegh from Crocs joins us to explore how the globally recognized brand embraces authenticity, self-expression, and comfort, all while scaling locally. Discover how Crocs balances global strategy with local impact, uses SEO to educate rather than just sell, and prepares for an AI-driven future.👟 Whether you're a Crocs lover or a sceptic, you'll want to hear this!🔗 Learn More and Level Up with Uberall Academy:📚 https://academy.uberall.com🔗 Discover What's Driving Consumers' Local Choices:💡 https://get.uberall.com/consumer-report/?utm_source=youtube&utm_medium=social&utm_campaign=all-cc-ent-st-2025-consumer-report&utm_content=en⏱ Timestamps00:00 – Intro: From digital presence to revenue02:15 – The passionate (and divisive) Crocs fanbase04:39 – Crocs’ authentic brand strategy & problem-solving07:05 – Real stories: how Crocs converts sceptics with comfort09:29 – Global presence, local relevance: how Crocs adapts by region11:54 – Listening to local communities & launching local-first collabs14:16 – SEO strategy: educating users on product benefits & variety16:38 – More than the classic clog: how Crocs is changing perceptions19:02 – Local SEO: bridging online and in-store with smart content21:25 – Connecting SEO to revenue: multi-touch attribution & insights23:47 – Meeting customers wherever they shop (Amazon, DTC, wholesale)26:10 – AI search & LLMs: how Crocs is preparing for the future of search28:38 – Data, design stories, and the new path to product discovery30:57 – Final thoughts: connecting with consumers who don’t yet "get it"33:17 – Where to explore more + Outro💡Key Takeaways* Crocs thrives by being boldly authentic, even when divisive.* The brand solves real-world problems with comfort-first design.* SEO focuses on education and inspiration, not just keywords.* Local SEO helps turn product discovery into in-store traffic.* Crocs is actively preparing for AI and LLM-driven search.🎓 Level Up Your SkillsExplore SEO, AI, and local marketing insights and certifications with Uberall Academy:https://academy.uberall.com🏢 Follow Uberall on LinkedIn: https://www.linkedin.com/company/get-uberall/👤 Connect with Amir on LinkedIn: https://www.linkedin.com/in/amiralsayegh/🎙️ Connect with Christian on LinkedIn: https://www.linkedin.com/in/christianarriola/#Crocs #LocalMarketingBeat #Uberall #SEO #AIsearch #FootwearMarketing #BrandAuthenticity #LocationMarketingVisit us at: uberall.com

How to Create a Thriving Online & Offline Community

In this episode of Local Marketing Beat, we’re joined by Areej AbuAli, founder of Women in Tech SEO, and Krystal Taing, Director of Solutions at Uberall, to explore how one of the most empowering communities in SEO went from a simple idea to a global movement.We discuss how WTS grew from a London meetup into a worldwide network with 10,000+ members, how brands can build trust and inclusion through community, and what marketers can learn from grassroots initiatives that genuinely connect people. If you care about digital marketing, SEO, or authentic brand-building, this one’s for you.👇 Timestamps below to jump into what interests you most:⏱️ Timestamps00:00 - Intro00:20 - Episode overview: Women in Tech SEO01:35 - How Areej founded the WTS community02:55 - From local meetups to global reach04:00 - When WTS became more than a meetup05:15 - Krystal’s early experience with WTS06:40 - Why this community feels different from other SEO groups07:55 - The power of member-led growth09:00 - Code of conduct and creating a safe space10:00 - What makes WTS so inclusive11:00 - How SEO, content, and newsletters drive visibility12:20 - Blending online and offline: Conferences and community14:00 - How community helps overcome the fear of networking15:20 - Practical tips for brands building community16:40 - Local examples: Gyms, meetups & micro-connections18:00 - Quality over quantity in community building19:00 - How to join or recommend Women in Tech SEO20:00 - Why free, supported communities matter21:00 - Final thoughts: The future of community marketing in the AI era22:30 - How brands can create spaces where real interaction thrives24:00 - Wrap-up & thanks🎓 Explore Uberall AcademyWant to level up your skills? Check out certifications and free marketing courses at https://academy.uberall.com👀 Subscribe for more insights on local marketing, community strategy, and brand growth.📍 Learn more at: https://www.uberall.com🎧 Listen to more episodes: Local Marketing Beat#WomenInTechSEO #CommunityMarketing #SEOMarketing #DigitalMarketing #Uberall #LocationMarketing #BrandCommunity #WTS #MarketingStrategy #InclusionInTechVisit us at: uberall.com

How KFC UK Is Winning Gen Z with Digital & Local Marketing

In this episode of Local Marketing Beat, we're joined by Jaime Arribas, Senior Marketing Technology Manager at KFC UK and Ireland, to explore how the iconic brand is evolving for the next generation. From bold beverage launches like Kwench to local SEO, social media, and AI-driven search strategies, this episode is packed with practical insights for marketers in the QSR space.🔍 Learn how KFC is turning Google Business Profile clicks into real foot traffic, boosting loyalty with online reviews, and measuring ROI across channels.👇 Timestamps below to help you jump to what interests you most:⏱️ Timestamps00:00 - Intro00:20 - Episode overview: KFC’s digital strategy00:50 - Meet the guest: Jaime Arribas from KFC01:40 - What it means to “build a brand for the next generation”03:30 - The role of Quench in engaging Gen Z04:30 - Importance of Google Business Profile & Apple Maps05:15 - 14% increase in direction clicks & review response strategy06:00 - Is it about loyalty or acquiring new customers?06:50 - How KFC promotes new products across channels08:00 - Budget balance: Traditional vs. social media09:00 - How KFC measures ROI from digital campaigns10:30 - Tracking Google Maps clicks to in-store revenue11:40 - The impact of AI-driven search on local marketing13:00 - One key takeaway: Listen and respond to your customers14:50 - In-store renovations & omnichannel brand experience15:40 - Wrap-up & where to learn more👀 Subscribe for more local marketing insights and brand strategy breakdowns.📍 Learn more at: https://www.uberall.com#LocalMarketing #KFC #DigitalMarketing #Uberall #QSR #SEO #SocialMediaMarketing #GenZMarketing #CustomerExperience #LocationMarketing

How to Master Local SEO in 2025: Exclusive Insights from Whitespark

In this Local Marketing Beat Podcast episode, we sit down with Darren Shaw, Founder of Whitespark, to dive deep into the Local Search Ranking Factors 2025 report and explore the latest trends shaping local SEO and location marketing. Darren shares expert insights on how businesses can adapt to Google’s evolving algorithms, AI-driven search changes, and engagement signals to maximize visibility and drive real revenue.We discuss essential ranking factors, Google Business Profile optimization, AI’s impact on local search, and how businesses should shift their SEO strategies to focus on conversions rather than rankings. Whether you’re a small business, multi-location brand, or local SEO expert, this episode is packed with actionable insights to help you stay ahead in 2025 and beyond.🔔 Don’t forget to subscribe and leave your questions in the comments!⏰ Timestamps:0:09 - Introduction to Darren Shaw & Whitespark0:46 - How Whitespark started and evolved into local SEO1:49 - Overview of the Local Search Ranking Factors 2025 report2:55 - Key changes impacting local rankings in 20253:41 - The role of Google Business Profile (GBP) optimization5:32 - Importance of engagement signals & behavioral metrics6:50 - AI-driven search and its impact on local SEO strategies8:21 - Mobile vs. desktop search trends & consumer behavior shifts10:05 - Why voice search & AI assistants are changing search habits12:49 - How AI personalizes search and what it means for businesses16:22 - The importance of best-of lists & diversifying reviews19:12 - How to optimize for Google’s Gemini AI & AI-generated search results22:02 - Why fresh content & Google Updates matter more than ever25:37 - Measuring local SEO success: rankings vs. revenue & conversions28:47 - How businesses can connect SEO performance to real revenue30:48 - Why rankings alone don’t define success in local SEO31:34 - Where to find Whitespark’s tools & resources📌 Connect with Darren Shaw:https://www.linkedin.com/in/darrenshawwhitespark/📌 Connect with Krystal Taing:https://www.linkedin.com/in/krystaltaing/📚 Explore More Insights in Uberall’s Learning Hub:https://uberall.com/en-us/resources🎧 Watch Our Recent Episode with Schuh on Local SEO Success:https://youtu.be/XDV-TyPSPOU#LocalSEO #SEOTrends2025 #GoogleBusinessProfile #Whitespark #LocationMarketing #DigitalMarketing #AIDrivenSearch #GoogleSEO #UberallVisit us at: uberall.com

Location Marketing Growth Hacks: Learn from schuh’s Success

🎥 In this episode of the Local Marketing Beat Podcast, we sit down with Jonny Gilpin, SEO Manager at schuh, to explore the strategies and insights behind schuh's highly successful approach to local SEO and location marketing in the UK and Ireland. Jonny reveals the tools, techniques, and thought processes that have significantly improved their online-to-offline customer journey, optimized store listings, and boosted their visibility across digital platforms.🔔 **Don't forget to subscribe and leave your questions in the comments!**⏰ **Timestamps:**0:00 - Introduction to Jonny Gilpin & schuh3:01 - Importance of location marketing4:30 - Driving online consumers to physical stores6:27 - Managing 120+ stores and directory challenges7:49 - Strategic optimization of store locator pages10:35 - Using AI in content strategy12:47 - The importance of customer reviews15:06 - Leveraging data for local SEO17:06 - Biggest challenges in managing store information18:18 - Successfully opening new store locations20:06 - Key results and analytics from Schuh’s local SEO efforts21:56 - Actionable insights for retailers & marketers24:04 - Future opportunities and leveraging business data27:01 - Wrap-up and connect with Jonny🔗 **Check out schuh's Case Study With Uberall:**https://uberall.com/en-us/customers/schuh-steps-ahead-with-uberall-how-local-seo-drives-real-world-impact🔗 **Check out Schuh:**https://www.schuh.co.uk📌 **Connect with Christian Hustle:**https://www.linkedin.com/in/christianarriola/📌 **Connect with Jonny Gilpin:**https://www.linkedin.com/in/jonny-g-43b7198a/#LocalSEO #LocationMarketing #DigitalMarketing #RetailSEO #Uberall #schuh #retailindustry Visit us at: uberall.com

How to Drive Revenue Through Location Marketing in 2025

How do you measure success in location marketing? Spoiler: It’s not just about rankings! 🚀 In this episode of Uberall's Local Marketing Beat, host Christian Hustle chats with two leading experts—Krystal Taing, an authority in local SEO and location marketing, and Stephanie Genin, a seasoned CMO focused on revenue-driven strategies—to tackle the challenges and opportunities in the ever-evolving landscape of location marketing.📥 Download the ROI Confessions Report:Discover how to unlock the true ROI of your location marketing efforts. Get your copy here: https://uberall.com/en-us/roi-confessions-report🔍 Timestamps:0:09 – Welcome to The Local Marketing Beat Podcast1:15 – Why the way we measure location marketing is broken3:58 – The biggest challenges for multi-location businesses7:49 – The impact of AI on location marketing and local SEO9:03 – The rise of social platforms like TikTok Places in local search12:00 – How consumer behavior is evolving with AI-driven search16:14 – Metrics that matter: Moving beyond rankings to revenue19:48 – End-to-end attribution: Tracking real-world impact25:04 – The growing importance of local social and Google Posts30:40 – Game-changer: What is the Location Performance Score (LPS)?35:50 – Expert takeaways: Starting with basics and embracing AI📊 What You’ll Learn:- Why focusing only on rankings is a mistake and what metrics really matter.- How AI is reshaping the consumer journey and search behavior.- Why reputation, reviews, and local social engagement are critical in 2025.- How Uberall’s Location Performance Score (LPS) connects marketing efforts to revenue.💡 Takeaways from Our Experts:[Krystal]: Start with the basics—visibility, reputation, and engaging content are your foundation.[Stephanie]: Be curious, experiment wisely, and turn your CFO and AI into your best allies.📱 Connect with Us on LinkedIn:Christian Hustle https://www.linkedin.com/in/christianarriola/Stephanie Genin https://www.linkedin.com/in/stephaniegenin/Krystal Taing https://www.linkedin.com/in/krystaltaing/📥 Got questions or want to discuss your strategy? Drop us a comment or connect directly with us at Uberall.comSmash that like button 👍 and subscribe 🔔 for more expert insights on location marketing.Share this episode with your team or network to spark ideas and discussion.#localseo #locationmarketing #marketingmetrics #aimarketing

Important Conversations About Location Marketing & Local SEO From BrightonSEO, USA

Welcome to Local Marketing Beat, brought to you by Uberall!🎙️ Recorded on-location at BrightonSEO USA in San Diego, this episode is packed with expert insights on location marketing, local SEO, and the future of search. Host Christian Hustle connects with top industry professionals, partners, and thought leaders to uncover actionable tips and predictions for 2025.💡 Key Takeaways:- Local SEO Tips That Work: From optimizing your Google Business Profile to making the most of Apple Maps, hear what’s moving the needle for businesses today.- AI’s Role in SEO: Explore how tools like SearchGPT are reshaping consumer journeys and what businesses need to do to stay ahead.- Insights from Industry Experts: Hear predictions about search diversification, content quality, and reviews as key drivers of visibility and trust. Get the lowdown on Contractor Lead Partners' report, "2024 State of Local SEO Contractors Edition".- BrightonSEO Highlights: Learn what makes this the world’s largest SEO conference and how it’s shaping the future of digital marketing.📌 This episode is a must-watch for marketers and SEO enthusiasts.⌚️ Timestamps:0:00 - Welcome to BrightonSEO USA 🎉1:05 - Connecting with Experts: Local SEO Tips & Predictions2:18 - Apple Maps: The Overlooked Opportunity for Local SEO4:08 - AI and the Consumer Journey: What’s Changing?5:03 - Research Insights: Contractors & Construction SEO Trends9:20 - The Power of Reviews and Imagery in Local SEO14:50 - Effective Strategies for Optimizing Location Pages18:10 - Local Performance Optimization: Bringing Revenue into Focus20:55 - The Future of AI in Search & SEO Predictions for 202526:50 - Success Stories from Uberall Partners31:45 - Search Diversification and Embracing New Platforms36:15 - Leveraging AI for Efficiency and Growth40:00 - Wrap-Up: AI, Visibility, and 2025 SEO Trends👍 If you enjoyed the episode, like the video and subscribe for more insights into location marketing and SEO.📚 Learn More:🌐 Want to stay on top of location marketing and local SEO trends? Visit Uberall’s learning hub for more resources and solutions to optimize your business’s digital presence: https://uberall.com/en-us/resources📖 ROI Confessions: Measuring The Impact of Location Marketinghttps://uberall.com/en-us/roi-confessions-report📖 Discover Location Performance Optimizationhttps://get.uberall.com/location-performance-optimization/📖 11 Ways to Spice Up Your Restaurant Locations’ Online Visibilityhttps://uberall.com/en-us/recipe-for-seo-success-restaurants📖 2024 State of Local SEO Contractors Editionhttps://www.contractorleadpartners.com/state-of-contractor-local-seo/🤝 Connect with Christian Arriola on LinkedIn: https://www.linkedin.com/in/christianarriola/🤝 Connect with Partho Ghosh on LinkedIn: https://www.linkedin.com/in/productpartho/🤝 Connect with Crystal Carter on LinkedIn: https://www.linkedin.com/in/crystalontheweb/🤝 Connect with Julian Hooks:https://www.linkedin.com/in/julianhooks/🤝 Connect with Jeff Shipman:https://www.linkedin.com/in/jeff-shipman-/💬 What are your SEO predictions for 2025? Let us know in the comments below!#LocalSEO #BrightonSEO #AIinSEO #DigitalMarketing #LocationMarketing #Uberall

Local SEO Blockbuster: Insights and Actionable Tips With Greg Gifford

Welcome to The Local Marketing Beat, brought to you by Uberall!In this episode, Christian Hustle is joined by SearchLab COO and renowned SEO expert, Greg Gifford, for an in-depth discussion on the latest local SEO trends and insights from top industry conferences like BrightonSEO. If you’re in the world of local marketing or you're a marketer at a multi-location brand, this conversation is a must-watch.💡 Key Takeaways: • The Impact of Google’s New Review Policies: Learn about Google’s recent rollout in the UK, where businesses caught using unethical review practices face major repercussions, and why this could soon affect businesses globally. • Local SEO Strategies for 2024: Discover Greg's top local link-building strategies and why it’s crucial to adapt your approach when optimizing for local search. • Real-World SEO Insights: Hear how even basic SEO principles can make a big difference in regions where local SEO is still developing. • AI in Digital Marketing: Insights into how AI tools are evolving from content generators to process enhancers, allowing marketers to work smarter, not harder.🔍 Whether you’re an SEO professional, a business owner, or a digital marketing enthusiast, this episode is packed with expert advice to boost your local SEO efforts and enhance your marketing strategy!🌐 Want to stay on top of location marketing trends? Visit uberall.com for more resources and solutions to optimize your business’s digital presence.🤝 *Connect with Christian Arriola on LinkedIn*: / christianarriola 🤝 Connect with Greg Gifford:Twitter: @GregGiffordLinkedIn: Greg GiffordSearchLab Blog: searchlabdigital.com/blog⌚️ Timestamps: 0:00 - Introduction to The Local Marketing Beat and Guest Greg Gifford 1:03 - BrightonSEO UK Recap: Surprising Updates and New Review Policies 5:47 - Navigating FTC Review Regulations and Ethical Practices 15:49 - AI in SEO: The Role of Tools Like ChatGPT and Process Efficiency 23:19 - Proven Local Link-Building Techniques for 2024 31:00 - Reviews and Reputation Management: Strategies That Work 36:00 - The Movie That Best Represents SEO: Greg’s Take 37:17 - Where to Find Greg and Final Thoughts👍 Like this video and subscribe for more expert insights into local marketing and SEO!#LocalSEO #BrightonSEO #DigitalMarketing #ReviewManagement #LocationMarketingVisit us at: uberall.com

Electrifying the Future: Insights From MOVE America That Every CPO Should Know

Welcome to The Local Marketing Beat, brought to you by Uberall!In this episode, filmed live on location in Austin, Texas, we captured the latest insights at MOVE America—a hub for the electric vehicle (EV) industry. Tune in to hear how Uberall’s team and industry leaders, including Ehab Aboud, Principal Solution Engineer at Uberall, and Roderick van den Berg, CEO of Eco-Movement, are driving the future of EV infrastructure and optimizing visibility for Charging Point Operators (CPOs).💡 Key Takeaways:• How digital location marketing helps CPOs stand out, making EV charging more accessible and reliable for drivers.• The role of partnerships and real-time data in advancing EV infrastructure—making it easier for consumers to find, trust, and use charging stations.• Insights from MOVE America delegates on overcoming challenges like “charger anxiety” and expanding infrastructure to meet rising demand.🔋 Whether you’re an EV enthusiast, industry insider, or a CPO, this episode is packed with actionable advice to electrify your brand's visibility!🔍 Want to know how to build a strong digital presence for your EV charging stations?Listen to this episode for top tips on how location marketing can boost your brand’s discoverability in local search results.Explore Uberall’s Charging Station Solutions here 👉 https://uberall.com/en-us/who-we-serve/ev-charging-fuel📖 Navigating the Future of EV: A Comprehensive Guide to Strategic Location Marketing:https://uberall.com/en-us/resources/blog/navigating-the-future-of-ev-a-comprehensive-guide-to-strategic-location-marketing🤝 Connect with Ehab Aboud on LinkedIn:https://linkedin.com/in/ehab-aboud🤝 Connect with Roderick van den Berg on LinkedIn:https://www.linkedin.com/in/roderickvdberg/⌚️ Timestamps:0:00 - Introduction to The Local Marketing Beat Podcast, LIVE from MOVE America0:08 - Meet Ehab Aboud on Uberall’s EV Team1:45 - The Power of Real-Time Data for CPO Visibility4:30 - Overcoming “Charger Anxiety”: How Marketing Can Help7:15 - Global vs. Local Challenges in EV Adoption9:48 - Partnering with Eco-Movement for Real-Time Charging Data12:30 - CPO Best Practices for Managing and Responding to Reviews16:00 - The Future of EV Accessibility and Infrastructure20:56 - Outro and Where to Learn More About UberallHit the 👍 like button and subscribe for more local marketing insights!#EVInfrastructure #LocalSEO #ElectricVehicles #LocationMarketing #MoveAmerica