Wednesday Aug 20, 2025

From Automation to Orchestration: Why Agentic AI Is the Next Leap

In this episode of Local Marketing Beat, Christian Hustle sits down with Ana Martinez, CTO at Uberall, to explore how brands can move beyond static automation into the era of agentic AI and dynamic orchestration.

Ana shares her vision for AI as a “teammate” that can reason, plan, and act toward business goals, and explains how this shift will transform multi-location marketing. From embedding autonomous intelligence across workflows to maintaining human oversight and brand trust, she reveals how Uberall’s UB-I is setting the standard for the AI-native marketing platform.

They dive into real-world use cases, the technical challenges of building guardrails for AI, and why brands that adopt early will have an unbeatable head start. The conversation also covers the future of AI search, the evolving customer journey, and how marketers can use agentic AI to scale without chaos.

🎥 Watch the UB-I Video

https://youtu.be/DH4tSiIlXpw?si=CF8Orj5unRvxYeW

🔗 Learn More and Level Up with Uberall Academy

https://academy.uberall.com

🔗 Discover What’s Driving Consumers’ Local Choices

https://get.uberall.com/consumer-report/?utm\_source=youtube\&utm\_medium=social\&utm\_campaign=all-cc-ent-st-2025-consumer-report\&utm\_content=en

🔗 Discover Location Performance Optimization

https://get.uberall.com/location-performance-optimization/

⏱ Timestamps

00:00 – Intro

01:15 – From Automation to Agentic AI

02:58 – AI as a Teammate, Not a Task Runner