Friday Jun 27, 2025

How to Stand Out in Local Search — With Experts from Google

In this episode of Local Marketing Beat, Christian Hustle discusses the evolution of local search visibility with Google experts Lisa Landsman and Ashley Do. They explore how AI is transforming search behavior, the importance of maintaining an accurate Google Business Profile, and strategies for engaging customers effectively. The conversation also covers common mistakes businesses make, how to manage multiple locations, and actionable tips for improving visibility in local search.

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⏱ Timestamps

00:00 – The Evolution of Local Search and AI

05:53 – Understanding Google Business Profile Optimization

11:32 – Common Mistakes in Local Search Visibility

16:46 – Engagement Strategies for Local Businesses

22:36 – Measuring Success in Local Search

28:22 – Actionable Tips for Improving Visibility

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